Hello, I’m

JUAN SEPULVEDA

 

UX/UI Designer | Web & Brand Design Specialist | Expert in Visual Storytelling, Figma & Creative Strategy

UI/UX Designer with 5+ years of experience crafting intuitive digital experiences that connect brands with people — blending creativity, strategy, and user empathy across web, mobile, and email platforms.

RESUME

I bring a strategic, hands-on approach to design, collaborating closely with cross-functional teams (developers, marketers, product leads) and stakeholders to deliver solutions that are not only visually compelling but also user-centered, accessible, and conversion-focused. I’m detail-oriented, highly organized, and comfortable iterating quickly in fast-paced environments.

With a background in graphic and brand design since 2015, I combine creative thinking with basic programming knowledge, a passion for motion design with After Effects, and the use of AI-powered tools(ChatGPT, Copilot, Adobe Firefly, Midjourney, Runway) to boost efficiency, innovation, and design quality. I’m passionate about building inclusive, high-impact experiences that align with both user needs and business goals.

PORTFOLIO

Web pages design

I have designed responsive and user-centered websites for companies in the health and assistance sectors, combining clean, elegant layouts with engaging visual elements to enhance both clarity and appeal. These projects have included the development of infographics, mockups, visual compositions, and landing pages focused on accessibility, intuitive navigation, and informative storytelling—delivering pleasant, informative experiences that meet both user needs and business objectives.

App

Mailing

I design responsive, brand-aligned email templates that drive engagement and deliver a seamless user experience across devices. Using tools like Figma and Mailchimp, I craft visually compelling layouts tailored to marketing goals. For the realization of these videos, I have made scripts, selection of resources, I have used artificial voices of microfost azure, many of these videos also require the use of illustrator, and photoshop for the compositions and much more.

Videos

I have made different types of videos, such as promotional videos, informative videos, tutorials, videos for social networks and much more. In different languages such as Spanish, English and Portuguese.
For the realization of these videos, I have made scripts, selection of resources, I have used artificial voices of microfost azure, many of these videos also require the use of illustrator, and photoshop for the compositions and much more.

Corporate brochures

These are examples of brochures and corporate profiles I’ve designed, focusing on clear layout, brand alignment, and strong visual storytelling. Each piece was created to communicate key information in a structured, visually engaging format  using tools like Illustrator and Photoshop.

 

Social media posts

Below are some examples of social media content I’ve created using tools like Photoshop and Illustrator. These designs were tailored for different platforms and audiences, combining strong visuals with brand consistency to drive engagement and communicate key messages effectively.

Branding

Here are a few examples of branding projects I’ve worked on, from logo design and color palettes to typography and visual systems. Developed with a focus on consistency, clarity, and emotional connection, it is tailored to the audience and purpose.

 

Juan Pablo Sepulveda

EDUCATION

Universidad Tecnológica de Pereira

Bachelor's Degree in Communication and Educational Informatics

Adobe software and video editing, wordpress, communication pedagogy

SENA

Systems Technician

WORK EXPERIENCE

HAS companies

2021 - Current

Diseño multimedia

48hoorassdía

2022 - Current

Diseño multimedia

SKILLS

Photoshop

Illustrator

Adobe XD

Figma

After Effects

WordPress

LANGUAJE

Spanish

Native speaker

English

Upper intermediate

INTERESTS

Hablemos
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